Eliane Tozman is the Head of Design for Innovation at IBM Canada Research and Development Centre as well as leading world wide blockchain workshops. Eliane has over 19 years of experience working with product development at IBM as well as helping small, medium and large customers pivot and transform leveraging Design Thinking as an instrument for success. She has managed several teams in the product space, transforming existing products to net new from ideation to overseeing the successful launch into the marketplace. Eliane has given talks, published papers and participated as a panel judge for industry conferences across Europe, the US and Canada.